김종화 2016 Journal Of The Korean Society Of Rural Planning, Vol. 23, No. 3, 2017 (61-72) Issn 1225-8857(Print) 1516GI019 https://www.cni.re.kr/main/search/down.do?gcd=AC0000063710&seq=1 The purpose of this paper is to estimate consumer’s satisfaction by purchasing farmer‘s processed food. So, this paper surveyed consumers which have purchased Korean traditional soybean paste products, by reason of limiting research objects among lots of farmer‘s processed food. A survey of 220 consumers was carried out on September and October 2016. For this matters, this paper used multiple linear regression model(included LOG-LIN model) and, set up 1 dependent and 11 independent variables. As the analysis results, we could find out that consumer’s satisfaction was affected by 6 variables(price, taste, ease of cooking, confidence of product information, social awareness and perceived 6th industrialization). Among these variables, the strongest variable was “social awareness”, and the second was “perceived 6th industrialization”. This paper also estimated the rate of change that a dependent variable was affected by independent variables. As the results, this paper found out that “perceived 6th industrialization” had the highest rate of change(5.8%) and the second was “social awareness”(5.6%). This paper proposed 7 implications of Korean traditional soybean paste. Those were the proper price policy and quality value’s promotion, quality Improvement and confidence enhancement, development of products for consumer’s convenience, enhancement of social awareness, enhancement of politic management about 6th industrialization and accessibility of purchasing information. 1. 서론 2. 농가공식품 및 전통장류의 정의 3. 연구방법 4. 분석결과 5. 전통장류 활성화 방안 6. 결론 KO 충남연구원, Journal Of The Korean Society Of Rural Planning BY_NC_ND https://creativecommons.org/licenses/by-nc-nd/2.0/kr/ 전통 장류 Consumer Satisfaction 6Th Industrialization Korea Traditional Soybean Paste Products 농가공식품 기본과제 전통장류에 대한 소비자 만족도 분석 - 대전소비자를 대상으로 - An Analysis of Consumer’s Satisfaction about Korean Traditional Soybean Paste Products - Focusing on Deajeon’s Consumers 연구보고서 20160101 ~ 20171231 KR 2017-11-08 2019-08-29 Http://Dx.Doi.Org/10.7851/Ksrp.2017.23.3.061