지방자치단체 커뮤니티비즈니스 지원에 대한 정책만족도 및 수요도 분석, A Study on policy satisfaction and demand toward local government community business support

Abstract

This study aims at searching for an effective support plan by analyzing policy satisfaction and demand toward a local government level community business support. To accomplish this goal, the policy satisfaction and policy demand of 152 (preliminary) social and village enterprises from the local government were measured. 12 indexes were selected to measure policy satisfaction and demand as a means of analysis, and then factor and difference analyses conducted. The results drawn from the study are as follows. First, it was revealed from community business projects that considerable difficulties faced in the areas of operating funds, marketing and market cultivation. Second, support has been focused on labor and education support, not on operation support, marketing, preferential purchasing needed by community business enterprises. Third, while the policy satisfaction and demand for labor and education support policy have been high, policy satisfaction for marketing, purchasing support policy, and operation support policy has been average but policy demand very high in these areas Fourth, compared to policy demand, policy satisfaction is relatively low. Fifth, analysis revealed a great disparity between policy demand and satisfaction in marketing and purchasing support policy. Therefore, local government community business schemes need to carry out support policies that go through in-depth demand analysis regarding the design and implementation of education and training programs, the demands of community business licensees, and the characteristics of enterprises, which may all be linked to the income increases of community business enterprises as well as improvement in business efficiency.